Before, I would have said, “I saw it on TikTok,” but those days are long gone. My I-say-only-when-on-the-treadmill-but-in-reality-more-often-than-not scroll time now acts as both my capitalistic or spiritual leader and counselor. I have to assume that someone’s clip curation is a bit more advanced than mine if they suggest a Beauty Product that I haven’t seen in my feed.
In the field of skincare, hair care, and makeup, there are a lot of Beauty Product suggestions. The challenge is to sort through all of the noise and determine what is truly good, especially when a product becomes viral and becomes nearly hard to obtain. Here are 15 TikTok-approved cosmetic items from 2024 that are worth your time, money, and interest. We completed the post-research work for you. Learn what initially drew people to our feeds by scrolling.
Beauty of Joseon Relief Sun: Rice + Probiotics (SPF50+ PA++++)
How fortunate are we that there are so many amazing SPF alternatives available to us? When the internet goes crazy about a sunscreen, you can be sure it’s excellent since there’s no need to skimp on sun protection. This K-Beauty Product mainstay is especially excellent for sensitive skin and doesn’t leave a white cast on any skin tone. Its moisturizing formula will leave your skin glowing, and its antioxidant-rich ingredients will soothe and further protect your skin.
Sacheu Lip Liner Stay-N-Peel Off Tattoo
This would be my choice for the 2024 viral beauty product. It’s so well-liked that the other day, I noticed my friend’s mother post about it on Facebook. The intrigue makes sense, too! On the one hand, because it’s entertaining to watch the application process, these peel-off lip liners make for excellent content. On the other hand, once applied, they look fantastic, especially when a little shine is added. All of the hues have advantages, even if “OOHde” receives the most attention. Just plan your evening appearance in advance, keeping in mind that liner will be on your lips all day.
Maybelline Lash Sensational Sky High Mascara
Is it possible for you to observe Alix Earle putting on mascara all day? The Beauty Product is a longtime drugstore favorite that has made its way into our feeds because it adds wild length and a little curl without clumping or flaking, but even if the influencer has other favorites, #BeautyTok as a whole is really invested in it. It feels light as air and is reasonably priced, which isn’t true of many of the things that end up in our feeds. It comes in five hues, including three shades of black.
Omnilux Contour Face LED Light Mask
Red light therapy masks were quite popular in 2024 because of the rise in skincare selfies. Kim Kardashian, who distributed the goods to her friends and family last Christmas, is the direct source we can cite this time. The tastemaker actually prefers Omnilux for her hands and decollete in addition to her face. Just put the portable mask on while reading before bed or performing your duties, but remember to take a photo.
Milk Makeup Cooling Water Jelly Tint Lip + Cheek Blush Stain
When Milk Makeup’s Cooling Water Jelly Tint Cheek + Lip Stain was introduced in February 2024, it immediately became a sensation in the cosmetic industry. Reviewers jokingly challenged others to try it, but don’t! Its distinctive, Jell-o-like texture and six attractive shades swiftly made it a TikTok hit. The collection is complemented by the new arrivals, Fresh (soft pink) and Fizz (soft peach), which have natural, fresh tones. With an amazing 1,000 swipes per stick, this multipurpose tint provides the ideal flush of color for both lips and cheeks. Not surprisingly, the Beauty Product went viral almost immediately!
‘Ôrəbella Perfumes
From the beginning, Bella Hadid’s cosmetics Beauty Product company, Ôrəbella, caused a stir, as seen by her February visit to Ulta headquarters. The brand debuted in April with three distinct fragrances, then in August it added Nightcap, a chic vanilla perfume. These dermatologist-tested, alcohol-free fragrances for sensitive skin have a bi-phase, shake-to-activate composition that went viral on social media. Numerous viral movies were created using the shake-and-spritz technique, solidifying Ôrəbella’s reputation as a brand that consumers simply must try. Given Bella’s leadership, it’s no wonder the brand has taken off right away.
Rhode Pocket Blush
Even though Hailey Bieber doesn’t need to do much to gain popularity, she makes good use of her abilities. Since its 2022 inception, Rhode has become a household name thanks to its steady stream of well-liked and inventive items. This year was all about Pocket Blush, the creamy, portable, easily blendable blushes that left our editors’ cheeks flushed and glazed, even though the 2023 favorite Peptide Lip Treatment was still making waves in 2024. Not to mention those brilliant phone cases that double as lip gloss holders Beauty Product.
Kosas DreamBeam Sunscreen SPF 40 in Sunlit
Another day, another popular skin-tinted Beauty Product. In March, this Kosas favorite—which was initially praised for its ability to enhance makeup—was launched in a new shade called Sunlit. DreamBeam Sunlit gives you a glow that makes you feel like you just returned from vacation, in addition to all the magic of the original DreamBeam (think ceramides, peptides, a non-comedogenic formula, and a peachy-pink hue that balances the blue-white shade of zinc oxide). You know those one-and-done items that, when evaluated online, look too wonderful to be true? It functions as promised, however this is one of those.
Refy Glow and Sculpt Face Serum Primer
With its user-friendly Blur Lip Liners Beauty Product dominating the market for the current blurry, overlined lip trend and its Brow Sculpt remaining as popular as ever, Refy has had a successful year. Its viral primer, however, continues to win. Using a unique roller applicator that depuffs and shapes the face, this brightening primer makes your skin look incredibly radiant and helps your makeup last all day. It’s also a lot of fun to use. Also, keep in mind that you can remove and clean the roller-top, despite the videos screaming that it is a haven for bacteria.
Rom&nd Glasting Melting Balm
Anyone who wants a “your lips but better” look will find that the Glasting Melting Balm Beauty Product from the South Korean company Rom&nd is transformative. The capacity of this tint-balm hybrid to fill in gaps and leave lips smooth, luscious, and finished with a glossy, jelly-like sheen makes it a favorite. It is a sought-after item in the Beauty Product industry because of its popularity, which causes it to be nearly always sold out. Beauty experts advise wearing it with a gloss for a more sophisticated look, if you are lucky enough to get one. An additional layer of shine and vibrancy is added with Rom&nd’s own Glasting Color Gloss, which is the ideal compliment. These items work together to create a sleek, carefree style that is deserving of the excitement.
Made by Mitchell Curve Case
Made by Mitchell’s Curve Cases are so visually appealing that they could have gone viral even if the Beauty Product itself wasn’t that great. The color selections in each of the five shade options, which range from “Lighter Than Light” to “Deeper Than Deep,” are just brilliant. Influencers of various skin tones are using these creamy palettes, which come with four multipurpose contour and four blush shades that you can wear with or without other makeup. Nothing blends like them.
Biodance Bio-Collagen Real Deep Mask
With the exception of Biodance’s Bio-Collagen Real Deep Mask Beauty Product, the worst thing about face masks is the ticking clock that reminds you to remove them. This cutting-edge mask is made to remain in place for hours or even overnight, allowing you to fully relax while it does its magic. The mask becomes transparent as it dries, fitting in perfectly with your skin and relieving the strain of a rigid timer. When you eventually remove it, your complexion seems renewed and glowing. For people who desire skincare that complements their leisure time, it’s revolutionary. Nothing is better than glowing as you sleep!
Huda Beauty Easy Blur Natural Airbrush Foundation
A viral Beauty Product is nothing new for beauty artist Huda Kattan’s beloved Huda Beauty business, but the reaction to its new airbrush-finish foundation was astounding. Videos of people with a wide range of complexion types showcasing one side of their faces with foundation and the other side unmade quickly took over the internet; the difference is the greatest “no filter” endorsement of all. With its medium-to-buildable coverage and 29 shade options, you can blur as much as you want.
Embryolisse Lait-Crème Concentré
It’s easy to understand why the traditional French pharmacy Beauty Product, Lait-Crème Concentré, is currently trending. Because of its many uses, including as a primer, mask, and even a makeup remover, this “multi-functional moisturizer” has gained cult status. Although all of its applications are remarkable, TikTokers are most raving about its priming capabilities. Even beauty mogul Huda Kattan swears by the thick, smooth cream’s ability to produce a beautiful basis for makeup, which helps her improve her foundations. It’s a classic that is at last receiving the recognition it merits on the internet. It is an essential component of any cosmetic regimen due to its versatility and effectiveness.
African Net Sponge
A Marketing 101 course should focus on how African Net Sponges took over my TikTok feed this summer. Bellanomi, the company you’ve probably seen on your feed, derives their genuine 45-inch sponges (long enough to reach any region your hands might miss on your back!) from Nigeria. They are gentle exfoliators that get incredibly sudsy when combined with your favorite body wash. Bonus: With the right maintenance, they can last up to two years. A Beauty Product that goes viral and has the capacity to outlive trends? We’re continuously searching for that.
